The net has been cast wide in a bid to find the country’s best fish and chip businesses.
The 2017 National Fish & Chip Awards are calling on major city centre chippies to get their entries in.
Now in their 29th year, the Awards organised by Seafish celebrate the great British tradition of fish and chips, they showcase the best talent, quality and choice offered by fish and chip businesses across the UK through 13 award categories.
They include Independent Takeaway Fish and Chip Shop of the Year, Best Mobile Fish and Chip Operator, Best Foodservice Operator, From Field to Frier and Healthy Eating ‘Fish and Chips’ Award.
Mel Groundsell, corporate relations director of Seafish, said: “With a fast and simple entry process, getting a bite of the action has never been easier.
“From traditional coastal resorts to buzzing city centres, entries are open to any fish and chip business, big or small, with a passion for frying and providing fantastic customer service.
“With an incredible level of talent in the UK fish and chip industry, it’s important we recognise businesses and individuals for their dedication and expertise.
“The awards provide an excellent opportunity to put skills and knowledge to the test, while continually setting high standards for the industry to aspire to.”
The flagship Independent Takeaway Fish and Chip Shop of the Year Award is one of the highest industry honours and is undoubtedly the most hotly contested category with businesses vying for the national crown. Previous finalists have reported sales increases averaging 50 per cent and more.
Reigning champions James and Bonny Ritchie of Simpsons Fish & Chips in Cheltenham, said:“Winning the 2016 National Fish & Chip Awards was a life changing experience and a moment we’ll treasure forever. It meant so much to us as a family - I genuinely can’t put it into words.
“Taking home the overall title was the ultimate seal of approval from an industry that we’re so honoured to be part of.”
For further information on The National Fish & Chip Awards, visit www.fishandchipawards.com or follow @FishnChipAwards.