Gruffalo meets youngsters at Silverburn

Young shoppers at Silverburn got a treat as the Gruffalo, made a guest appearance at the centre. (Photo by Paul Chappells).
Young shoppers at Silverburn got a treat as the Gruffalo, made a guest appearance at the centre. (Photo by Paul Chappells).

Young shoppers at Silverburn got a treat at the weekend as family-favourite character, The Gruffalo, made a guest appearance to open the brand-new Waterstones bookshop at the centre.

After cutting the ribbon and welcoming the first book-lovers to the new shop, the cuddly monster met with young fans for selfies.

Since it was first published in 1999, the award-winning story of The Gruffalo’s encounter with the little brown mouse has continued to delight children and adults the world over.

David Pierotti, General Manager at Silverburn, said: “What a better way to open one of the world’s best-loved bookshops than with one of the world’s best-loved children’s characters.

“Young shoppers got a real treat today and it’s definitely a sign of exciting things to come at Waterstones Silverburn.”