Drygate invites men to swap their beards for beer to mark Movember

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Beer lovers can now exchange their luscious chin-chops for a cold one this Movember.

To mark the annual growing of moustaches everywhere, Glasgow-based Drygate Brewing Co. is inviting bearded beer lovers to help change the face of men’s health – by shaving theirs.

On October 31, from1 2-8pm, Drygate will transform a corner of its vibrant bar into a pop-up barbershop, where Movember supporters are invited to trade their whiskers for a pint of Bearface lager.

The barbershop is in collaboration with the acclaimed Legacy Gents, following the success of the brewery’s Barber Bash Glasgow competition in September. The barbershop, along with the Barber Bash, are part of Drygate’s ongoing efforts with local partners to support the community.

For those looking to get bare-faced, complimentary slots are available on a first-come, first-served basis. Donations to the Movember charity can be made during the event.

Bearface is one of the most popular beers in Drygate’s core range; a medium-bodied lager boasting a long, smooth finish that is reminiscent of lemon rind, berry, honey, bread crust and biscuit - the perfect refreshment after a close shave.

Rob MacKay, Creative & Marketing Director at Drygate, commented: “We believe in the power of sharing a beer together, to start conversations and to spark change. Movember is a time for beard-rockers and beer-lovers alike to collaborate and help support a really worthy cause, in order to shine a spotlight on important men’s health issues.

“We’re thrilled to have partnered with the brilliant team at Legacy Gents to raise a pint to two things very close to our hearts - beer and beards. We can’t wait to welcome the local community through our doors once again.”

The pop-up serves on a walk-in basis and participants can get a free pint of Bearface Lager after their shave.

Click here for more details of the event.