MORRISONS, the supermarket giant, has invested £1.5 million in its Giffnock store to turn it into a craft skills academy — and create new jobs.
The company claims the change will ensure that the traditional trades — such as butchery, bakery and fishmongery — will remain at the core of the shopping experience for its customers.
Morrisons, the fourth largest food retailer in the UK, has introduced craft skills such as sausage-making and lessons in food and wine matching for colleagues.
The company also claims shopping will be more exciting as the interior of the Fenwick Road store has been the subject of a make-over.
The upgrade uses the latest in misting technology, a way of keeping fruit and vegetables fresher for longer.
There will be a new flower shop, pizza counter and cake shop along a wider choice of fruit and vegetables — including obscure ones such as kohlrabi, white beetroot and purple potatoes.
The entire transformation has resulted in 16 new jobs across the flower shop, cake shop checkouts and fresh produce departments with a further 40 staff receiving training in food and wine matching in order that they can make recommendations to customers.
Store general manager, Gavin Brown says: “We have more skilled craftsmen and women on our counters than any other supermarket and pride ourselves on the knowledge and advice that they can offer to customers.
“They have the specialist knowledge to fillet a fish, make sausages from scratch or bake a bread loaf.
“Traditional skills and the provenance of food have come to the forefront of customers minds in the wake of the horsemeat scandal and we’re proud that we can tell customers that the meat on our butchers counter is 100% British.
“All of our staff have benefited from training which in-turn benefits our customers as we can offer the best advice and tips on how to prepare and cook the food we sell.”