A former movie director from Pollokshields who has worked with the likes of Ridley Scott, Tina Turner and Michael Jackson now has his craft beers stocked by Aldi stores.
Warren Bader discovered the plight of Britain’s honeybees having become a hobby beekeeper – getting away from the stresses of the film industry. If he thought that something should be done about it, then others probably would too.
Warren set up Plan Bee to use honey as an ingredient in his beers, and the compnay has gone from strength to strength.
Now one of the UK’s fastest growing, sustainable craft beers has been snapped up by leading supermarket chain Aldi as part of a major summer promotional drive.
Beehive Brae Honey Beer will appear across the retailer’s 67 stores throughout Scotland, bringing this full-bodied, artisan blonde to the attention of craft beer lovers.
Warren said: “Honeybees are responsible for pollinating a third of the food that we eat, yet we have allowed their numbers to dramatically decline in recent years.
“This is more than just stocking another beer, but because our honey beer is brewed for the betterment of bees, this is a sustainability statement.
“We’re delighted to be working with a major brand like Aldi and look forward to sharing in the success of this summer promotion.”
Richard Holloway, managing director of Aldi in Scotland, said: “Scotland produces some of the best craft beer on the market and the Aldi Beer Festival allows our customers the opportunity to try a wide array of beers that are not all readily available.
“We are sure this Beer Festival will be a great success for Aldi and the brewers involved.”
The beer from Plan Bee was available in Aldi stores from June 9.