GLASGOW may be miles better but East Renfrewshire is a place to grow, according to a new campaign.
It’s the title of a three year drive to stimulate the economy, launched this week by East Renfrewshire council and chamber of commerce.
The first step in the project is a brand label — a flower with brightly coloured petals which will be used on all tourism and community activity marketing.
Designed in house, a council spokeswoman commented that £50,000 allocated to the project would be spent throughout the three years, with £8,000 dedicated to launch marketing and hopes of private investment throughout the project.
It is hoped that the campaign will promote East Ren as a good place to live, work and visit, focusing on school results and new housing developments, the arrival of Whole Foods in Giffnock and attractions such as Rouken Glen and Cowan parks and Eastwood park theatre.
The campaign launched at Whitelee wind farm on Monday, attended by the community groups, residents and business owners who contributed to an economic think tank two years ago.
Council leader Jim Fletcher commented: “With a fragile economy and high unemployment, there’s never been a more important time to focus on skills, new business and employment opportunities.
“To ensure that we continue to grow, we’re delivering a strong campaign which will bring business, residents, communities and the council together to firmly establish our area as the perfect place to set up a business, invest, or to live in or visit”.
Vincent Waters, president of the ER chamber of commerce, added: “This is not merely a council-led initiative. “This campaign is a call to action for businesses, house builders, estate agents, visitor attractions and communities to get involved and work together.
“If we all adopt this campaign it will be a useful tool to maximise support for businesses in this tough economic climate”.
Councillor Tony Buchanan, ERC’s convenor for economic development, commented that the launch represented not just a brand or logo, but “the start of a conversation”.
“Businesses and communities will be heard. The result of the conversation will shape local development strategy and planning.
“What we have to do now is make sure we all pull together to deliver it”.
To find out more, visit www.aplacetogrow.co.uk.