East Renfrewshire Child Protection Committee is giving its backing to a TV campaign to tackle child sexual exploitation.
The ad pinpoints how to pick up on the warning signs of abuse and the forms they take.
It also shows how conversations online could lead to a young person placing themselves in danger.
The TV advert is running in conjunction with outdoor advertising, partnership work with local authorities, PR and social media.
The campaign is aimed at parents and young people aged 11-17, with the message child sexual exploitation can happen to any young person, regardless of their gender or background.
East Renfrewshire Child Protection Committee said: “Child sexual exploitation is a complex form of abuse in which victims are manipulated, pressurised or forced into taking part in a sexual act in exchange for receiving something — this may include gifts, money, accommodation, drugs, alcohol, or simply affection.
“It’s often a hidden crime where the child may not understand that they are a victim and so may not come forward to ask for help.
“This research shows that most parents don’t know a lot about the ways in which child sexual exploitation can take place and don’t believe that their family is at risk.
“The reality is child sexual exploitation takes many different forms, both online and offline, and can affect any young person regardless of their gender or background.
“Parents and carers can play an important role in helping to keep young people in Scotland safe by making sure they are familiar with the signs of abuse that could indicate a child is at risk of abuse or already being affected.
“East Renfrewshire Child Protection Committee welcomes and supports this important awareness raising campaign from the Scottish Government and would urge anyone who has questions or concerns about CSE to visit the web site csethesigns.scot where advice and support is available.”
Notes to Editors
Child sexual exploitation involves a young person under the age of 18 being manipulated, forced, pressurised or coerced into taking part in a sexual act in exchange for something.
A new web site, www.csethesigns.scot, provides information and advice on how to spot the warning signs and symptoms, common myths, practical advice for staying safe online and offline and tips for parents on how to have a conversation with their child about healthy and unhealthy relationships.
The research published by YouGov looked at people’s understanding and knowledge of child sexual exploitation in Scotland.
It was carried out during 14-20 August and a total of 501 interviews with parents of children aged 11-17 living in Scotland were conducted.
The Scottish Government pledged to develop an awareness raising campaign in the National Action Plan to Tackle Child Sexual Exploitation, published in November 2014.