CLARKSTON businesses are putting aside retail rivalry to help each other through the tough economic climate
Residents may have noticed a higher profile for the Clarkston BID (Business Improvement District) recently, as I Love Clarkston posters have appeared throughout the area.
Now, members of the BID are launching a loyalty scheme from their website, in the hope of promoting the services available in Clarkston.
The group met on Monday for the first business forum of 2012, during which the new loyalty card — free to those who register for it — was announced.
The scheme means that visitors to the website can now access exclusive deals from a range of local firms — which BID members hope will drum up business for everyone involved.
New BID chair Debra Clapham, of Claphams Solicitors, said: “I’m full aware that these are challenging times not only for Clarkston but for the whole country.
“But as a local solicitor with an office in Clarkston, I believe that the current challenges can be met by us all developing a sense of a business community”.
She added that despite initially voting against the idea of a BID, she was now “thoroughly convinced that we should all take advantage of the opportunities that the BID, and in particular the new loyalty scheme, has to offer to Clarkston”.
It is also hoped that communities further afield will take notice of Clarkston as a shopping destination, as the advertising campaign has been rolled out to the 44 and 66 bus routes running from East Kilbride to the city centre, southside and westend.
While the card and new website aim to improve business relationships, those involved are keen to stress the benefits to shoppers as well.
Justyna Krupinska, coordinator of East Renfrewshire Business Improvement Districts, told The Extra: “The new website has been created with shoppers’ comments on their commercial needs in mind.
“The website is a platform where visitors can sign up for a free loyalty card and browse great offers within the scheme — some of them are really competitive and beat what’s available in large shopping centres”.
For more information on the BID loyalty scheme and participating companies, visit www.iloveclarkston.com.