BUS routes through Clarkston are spreading love for the place, thanks to the latest campaign by Clarkston BID.
The area’s business improvement district — a consortium of local businesses banding together to promote Clarkston — has launched its I Love Clarkston advertising campaign on the numbers 44 and 66 First bus services.
The I Love Clarkston logo will now be spotted as far away as East Kilbride and Glasgow’s westend, in the hope of attracting customers to take part in a loyalty scheme and spend some cash in Clarkston.
Justyna Krupinska, East Renfrewshire BIDs coordinator, told The Extra: “The scheme has been in place for more than a month now, and reaction from shoppers has been great.
“From the messages we’re getting, we see that people want more deals, especially in Clarkston restaurants and coffee places.
“We would like to encourage all Clarkston shops to send us their offers as the funding we got to develop the whole scheme has been a one-off opportunity that Clarkston is not going to get again”.
So far, more than 600 people have signed up for the free loyalty card, and it is hoped that the bus campaign will spread the word further afield.
Visitors to last weekend’s highland games event may have spotted the team, as Clarkston BID held a busy arts and crafts tent and gave out free goodies — including much needed umbrellas on such a rainy day.
The day’s competitors also lent their support to the initiative by modelling the I Love Clarkston merchandise.
Meanwhile the group’s chair, Debra Clapham — along with East Renfrewshire council – has been contacting the landlords of empty properties in the town centre, in the hope of addressing the growing number of empty units.
Clarkston BID is currently made up of over 100 businesses, and was created to attract investment to the area, as well as tackle problems identified by local company owners.
The loyalty scheme is one of many drives to bring visitors back to Clarkston, and all businesses involved have commented on setting company rivalry aside to promote the area united.
To find out more about Clarkston BID, or to sign up for a free loyalty card, visit www.clarkstonbid.co.uk.