A daring plan to skewer meat industry

Co-founders Eliott Kessas (left) and Ross Mackay with ambassadors Kim Kardashi-hen ' Khloe Kardashi-hen ' Kourtney Kardashi-hen
Co-founders Eliott Kessas (left) and Ross Mackay with ambassadors Kim Kardashi-hen ' Khloe Kardashi-hen ' Kourtney Kardashi-hen

A new range of plant-based meat alternatives is set to hit the shelves – and founders of DARING Foods believe you won’t be able to taste the difference from the real thing.

The Glasgow-based vegan food company say they’ve found the secret recipe to show the world that we don’t need animals for food, creating delicious, nutritious and sustainable plant-based foods.

The new range of beef, chicken and other meat alternatives provide another reason why plant-based diets shouldn’t just be for “Veganuary”.

Daring to eat into the UK’s £7billion plus meat industry, the company launched their bespoke vegan menu in 35 eateries across Glasgow, including burger joints Buddy’s BBQ, BRGR and Buck’s Bar.

The foods, which includes Moo-Free Burgers, Cluck-Free Fried Burgers, Cluck-Free Nuggets and Fishy-Free Fingers, will then be rolled-out to more than 1,000 restaurants across The UK by the end of the year.

DARING Foods founders Ross Mackay from Glasgow, and business partner Eliott Kessas, a former corporate banker from Paris, decided to go plant-based three years ago, following a dare by friend who didn’t believe they could give up meat.

Ross said: Glasgow is one of the most vegan-friendly cities in the UK, so it seems like the perfect place to launch the range. In terms of taste, none of the current alternatives come close to meat. Now, going meatless shouldn’t just be for Veganuary.

“We can help contribute to a more sustainable future and make steps towards removing animals from our food system entirely.”

Emily McDaid, head chef at BRGR, which has a branch in Giffnock, said: “DARING Foods products are definitely just as good as the real thing. More and more of our customers are requesting vegan alternatives, and the new menu means everyone can be included in the BRGR experience.”