A pensioner tragically ran over his wife in the car park of Whitecraigs golf club.
When arriving for lunch on Tuesday — something the couple regularly did — Sadie Colquhoun got out the car to guide husband Kenneth into a parking space.
The 82-year-old was hit by the reversing car and was later pronounced dead at the scene.
Mr Colquhounn — a retired businessman who used to work with his wife — is now being treated for shock in hospital.
Because of a funeral taking place at the golf club, the car park was busy and dozens of people were at the scene at the time.
A Scottish Ambulance Service spokesman said: “We were called to the course at 1.26pm after receiving a report of a woman trapped under a car”.
Police and firefighters also attended the incident and a report will be sent to the procurator fiscal.
Chief Inspector Alan Murray confirmed to The Extra that a “full investigation will take place into this tragic incident”.
A club member, who asked not to be named, said: “It was absolutely horrible, everybody who saw the aftermath was in shock.
“It seemed to be a freak accident”.
Mark Fairley — who is captain of the golf club which has 800 members — said his “thoughts are with the family”.
“They were a private couple but were well known around the club.
“It is a tragic accident that has deeply hurt our members, but nothing can compare to what the family and Mr Coulquhoun are going through.
“However, we have no other option but to try and go on as normal”.
The week of tragic events in Eastwood began on Sunday.
Just a couple of miles down the Ayr road, a 22-year-old sustained severe injuries after falling 30 feet while climbing in Pilmuir quarry near Neatherplace, Newton Mearns.
Craig Gorrie is in a serious condition in the spinal unit of the Southern general.
The police confirmed that at 2.10pm, the young man was airlifted to hospital with what was described as “severe but not life threatening injuries”.
He is now receiving treatment in the spinal unit at the Southern General.
Chief inspector Murray added: “The gates were locked, but it is not believed that there was any suspicious activity.
“He seemed to have been using the quarry to practice climbing”.