NHS wins top award

Actor Alan Cumming gets the message across.
Actor Alan Cumming gets the message across.

NHS Greater Glasgow and Clyde has won award for its attempts to tackle homophobia in the health service.

The campaign, which is backed by a host of stars, picked up the SIPR Scotland Pride Award for Public Sector Campaign of the Year.

The initiative, which is backed by stars such as Hollywood actor Alan Cumming, has received more than 1,200 online pledges.

Standing Together Against Homophobia claims to treat charges of discrimination against gays and lesbians as seriously as racism and sexism.

Ally McLaws, NHSGGC director of communications, said: “This is a tremendous accolade for the campaign which attracted tremendous support from staff, patients and public including a host of celebrities from stage and screen.

The campaign’s success lies in the strength of statements made by those staff and patients who were bold enough to talk about the homophobia that exists in the NHS and wider community today.

“Standing Together Against Homophobia is a very important step in changing attitudes among staff and patients and their families, to create a culture where people can be open about their sexual orientation for the good of their health and overall wellbeing.

“It is our sincere wish that this campaign may have gone some way to addressing this issue.”

To take part in the photo-led campaign, staff and members of the public are asked to visit the NHSGGC website and download an A4-sized poster claiming: “I’m taking a stand against homophobia.”

They are then asked to take a picture of themselves holding the poster up and upload the photo to a dedicated website: www.nhsggc.org.uk/homophobia.

Laura Sutherland, chair of the CIPR Scotland, said: ”Scotland can boast success among the plethora of consummate professionals in the communications world – this is a true accolade in itself and one to be celebrated and applauded.

“As the industry develops, more and more we are being held accountable for value, measurement and best practice.

“Tonight’s awards have confirmed the wealth of talent Scottish communications.”