Food campaign has recipe for success

Colin Myles, Urban Roots market gardener, Toni Dobrenko owner, Toni's Pizzeria and Cllr Vincent Waters.
Colin Myles, Urban Roots market gardener, Toni Dobrenko owner, Toni's Pizzeria and Cllr Vincent Waters.

A Giffnock eatery is promoting home-grown ingredients with the area’s very first ‘keep it local’ campaign.

Toni’s Pizzeria in Giffnock will be buying and using produce from green-fingered southsiders.

From back gardens to allotments the pizzeria is committed to using local fruit and vegetables in a range of dishes.

This includes a dedicated ‘keep it local’ pizza, with twenty per cent of the proceeds going to local greenspace charity Urban Roots.

The Keep it Local campaign was cooked up to highlight the importance of local, seasonal food for health and the environment. Local contributors will be paid for any produce used by owner Toni Dobrenko and his team.

Toni Dobrenko said: “I love the idea of fresh, tasty produce being grown on our doorsteps. It’s so important, where possible, to use local food, and I can’t wait to use it in our kitchen. I would encourage all green fingered locals who would like to see their produce on our menu to get in-touch.”

Les Rice, project manager of Urban Roots, said: ‘This is an excellent campaign to draw attention to the amazing and healthy food that we can grow ourselves, whether it’s in an allotment, our back gardens, or in a planter on a windowsill.”

Councillor Vincent Waters said: ‘Toni’s ‘Keep it Local’ campaign is a brilliant way to remind us that food doesn’t always come from a plastic packet. We hope it’ll encourage people not just to eat great pizza, but to support their local growers and even try growing their own great ingredients.”