Awards for The Avenue

NEWTON Mearns can now boast to have one of the best shopping centres in the UK, according to the British Council of Shopping Centres.

The Avenue has won a shopping centre industry ‘Oscar’ – a Purple Apple Merit Award – acknowledging the transformation it has undergone in the last year.

The Purple Apple Marketing Award, named The Avenue as a winner of the strategic/overall integrated marketing campaign category.

Of The Avenue’s winning ‘What a Difference a Year Makes’ marketing campaign, Purple Apple judges commented: “This very solid and integrated marketing strategy has undoubtedly turned around the fortunes of The Avenue.

“It hits all the right buttons in terms of retailer involvement, events and marketing activity appropriate to the customer profile and a consistency of message”.

Michelle McCabe, centre manager, said: “I’m absolutely thrilled that The Avenue has won a Purple Apple Merit Award and would like to thank all our staff for the tremendous efforts they have put in over the last year.

“Whilst such recognition is very welcome, it is how our customers regard The Avenue that we prize most highly.

“Despite the challenging economic environment, the Avenue is not only now fully let, but that market research reveals that our Sunday footfall rose by a healthy 12 per cent over the year”.

Ms McCabe meanwhile has been shortlisted for two SCEPTRE awards – Marketing Manager of the Year and Centre Manager of the Year, with winners set to be announced next month.